By the end of his address, he promised that "the long dark night for America is about to end. [5], Nixon ran for Governor of California against incumbent Pat Brown, and was defeated handily, leading the media to label him as a "loser". "Change We Can Believe In." "[88] By month's end, many in the Nixon campaign believed his election was guaranteed, beginning to prepare for the transition period, despite Nixon's warning that "the one thing that can beat us now is overconfidence. "Change We Can Believe In," was Barack Obama's slogan when he successfully campaigned to become America's first black president in 2008. [20], By mid-September 1967, the Nixon campaign had organized headquarters in four states deemed critical to the Republican primaries. George W. Bush clinched a narrow victory over Vice President Al Gore in 2000, echoing his father's 1988 campaign with his "Compassionate Conservatism" slogan. Harry Truman (After a man shouted it during one of his whistle stop railroad tours), "I like Ike" 1952 U.S. presidential campaign slogan of, "Madly for Adlai" 1952 U.S. presidential campaign slogan of, "I still like Ike" 1956 U.S. presidential campaign slogan of Dwight D. Eisenhower, "Peace and Prosperity" 1956 U.S. presidential campaign slogan of Dwight D. Eisenhower, "A time for greatness 1960" U.S. presidential campaign theme of. (He also expressed outrage over claims by Nixon supporter and future Secretary of Defense Melvin Laird that Johnson had misled Nixon in briefings on the war in Vietnam.) Millions of unique designs by independent artists. [97] At this time, the campaign released two controversial television advertisements, juxtaposing a smiling Humphrey with images of the Vietnam War and the chaos at the 1968 Democratic National Convention; the advertisements aroused protests from the Humphrey campaign. [72] In those Gallup polls following the convention, Nixon led Humphrey 45% to 29% and topped McCarthy 42% to 37%. Important, Plausible, Important Things. "I like Ike," is one of the most celebrated political slogans in US history. , "Vote for Taft now, you can vote for Bryan any time" , "It is nothing but fair to leave Taft in the chair" , "Vote for 8 Hour Wilson" Woodrow Wilson, "The man of the eight-hour day" Woodrow Wilson, "He proved the pen mightier than the sword." This left Nixon nearly unopposed for the upcoming primaries, narrowing his opponents to Nelson Rockefeller and Ronald Reagan, neither of whom had announced their candidacies. Ross Perot, "Building a bridge to the twenty-first century" Bill Clinton, "Bob Dole. He then dropped him from the ticket. Nixon played a marginal role in presidential politics in 1964, introducing his party's nominee at the GOP convention in San Francisco's Cow Palace: "He is the man who earned and proudly carries the title of Mr. Conservative. Antiwar candidate Eugene McCarthy made a surprisingly strong showing against President Johnson in the New Hampshire primary, leading Johnson to withdraw from the race in late March. While Reagan continued to woo the conservative movement, Nixon picked off conservative leaders. He painted his opponent, Democrat George McGovern, as a threat to American values. During most of this outwardly triumphant year, however, a scandal of epic proportions was quietly growing within the administration. Description. The campaign was memorable for an unprecedented series of four televised debates between the two candidates. Although it was an extremely close race with respect to the popular vote, Nixon won the electoral college by a 3 to 2 margin. [81] The President made it clear to Nixon that he did not want the war to be politicized, to which Nixon agreed, although questioning Humphrey's eventual compliance. [32], Due to Romney's exit, Nixon declared in early March that he would "greatly expand [his] efforts in the non-primary states",[33] with Time observing that Nixon could now focus his political attacks solely on President Johnson. It was neither. However, the void also caused problems for Nixon; Time argued that the prospect of soundly defeating second-tier candidates (such as former Governor Harold Stassen of Minnesota) in the primaries would not "electrify the voters". [83] In a visit to Chicago shortly after the Democratic convention, Nixon received a large welcome and ticker tape parade, with crowds estimated at several hundred thousand. The items are unusual and seldom seen, such as the Richard Nixon showerhead where water sprays from his mouth and a Teddy Roosevelt beer tray, Mihaly said. [58] The endorsement of Nixon by Senator Mark Hatfield of Oregon raised speculation that he might be chosen. his supporters chanted as he swept to victory in a movement built on a message of youth, inclusion and optimism. However LBJ's popularity collapsed as America became further mired in the Vietnam War, and the slogan was turned against him. 1) He believes in creating even greater opportunities for the individual in a free enterprise system. The Democrats nevertheless maintained control of the House and Senate, making Nixon the first President elected without his party winning either house of Congress since the nineteenth century. Not surprisingly, as Ford tried to move away from the former . There he iscirca August 1971: Richard Nixon. Goldwater, Senator Strom Thurmond, and other mainstays of the Republican right-wing lined up behind Nixon. ", Four years later Obama pledged to build on the progress of his first term under another one-word slogan: "Forward. Behind the scenes, Nixon staff lobbied for delegates from "favorite son" candidates,[54] resulting, in the backing of Senator Howard Baker of Tennessee, and his 28 pledged delegates, as well as those 58 delegates supporting Senator Charles Percy of Illinois. However perhaps more famous is Frank Sinatra's special version of his song "High Hopes", which he recorded for the candidate with the new lyrics. "[33] As talks of other candidates persisted, Nixon continued with campaigning and discussion of the issues. 'NIXON'S THE ONE! A Better Man. Goldwater would later remark that his party continued to believe that Nixon "can't be elected" due to his "loser" label. "[56] Nixon refused to respond to the jabs, stating that he would not participate in attacks. The presidential hopeful then tapped Maryland's governor Spiro Agnew as his running mate. Last edited on 14 February 2023, at 18:57, 1968 Republican Party presidential primaries, 1968 Republican Party vice presidential candidate selection, Hubert Humphrey 1968 presidential campaign, "The Living Room Candidate - Commercials - 1968 - The First Civil Right", "Biden Had To Fight For The Presidential Nomination. [23] Romney officially announced his candidacy in November, prompting Nixon to step up his efforts. Nixon's the One! Fair or not, the campaign turned on the bitter legacy of Richard Nixon. Democrat John F. Kennedy is 1960 opted for the aspirational "A Time for Greatness" slogan in his winning 1960 bid for the presidency. [70], He called for a new era of negotiation with communist nations, and a strengthening of the criminal justice system to restore law and order. Theme: Political. On this Wikipedia the language links are at the top of the page across from the article title. end the war in Vietnam. [64] President Eisenhower endorsed Nixon in mid-July, breaking his tradition of waiting until after the primary, due to the election's importance. He didn't campaign. [103][105] Overall, Nixon spent $6,270,000 on television advertising, most of which was judged to have only reinforced supporters.[106]. Those following Nixon noted that during this period, he seemed more relaxed and easygoing than in his past political career. Frank Sinatra's special version of his song, the slogan "It's Morning Again in America. Analysts saw the Democrat's split, along with lacking "law and order" at the convention, positioning Nixon well. [56] Congressman George Bush of Texas and Senator Percy were also mentioned as possible selections. On November 5, it was a three-way race between Nixon, Humphrey, and Wallace. And Nixon's decision to bomb North Vietnam and mine Haiphong Harbor to stop a Communist offensive proved highly popular. All rights reserved.For reprint rights. However his pledge at the 1988 Republican convention "Read my lips, no new taxes," came back to haunt him, with Democrat Bill Clinton hammering him about the broken pledge during the 1992 election. Study Guides. In his acceptance speech, Nixon offered hope to a country in chaos: "We extend the hand of friendship to all people. The Vietnam War and the . All individuals are members or supporters of the Republican Party, unless otherwise stated. [107][108] After the election was conceded by Vice President Humphrey, Nixon said the following in his press conference: As you will probably have heard, I have received a very gracious message from the Vice President, congratulating me for winning the election. and "Change." Richard M. Nixon was a three-time Republican Party presidential nominee. The team organized a question and answer session with seven members of the New Hampshire Republican Party, taping Nixon's responses for editing and use in advertisements. 2) He wants the States to assume greater responsibility for matters . ", It was back to the future for Donald Trump when he dusted off a slogan used not just by Reagan, but also by the anti-immigration Populist Warren G Harding in 1920: "Make America Great Again.". "Peace, Experience, Prosperity" Richard Nixon's slogan showing his expertise over Kennedy. But before Nixon took office, he closed ranks with Johnson and insisted that South Vietnam take part in the peace talks. "We are going to win this war and the peace that follows" 1944 campaign slogan in the midst of, "Win the war quicker with Dewey and Bricker" - 1944 campaign slogan during, "I'm just wild about Harry" 1948 U.S. presidential slogan of, "Pour it on 'em, Harry!" - President-Elect Richard Nixon[109], Nixon and Agnew took office as president and vice president during their inauguration on January 20, 1969. Political commentators speculated that the vacancy built "an element of instability" for the campaign. He spent six years shaking it before he could win the 1968 Republican presidential nomination. [28] Immediately following his entrance, the media team prepared for an advertising campaign. "Change We Can Believe In," was Barack Obama's slogan when he successfully campaigned to become America's first black president in 2008. Republican Ronald Reagan's slogan from his winning 1980 presidential campaign may seem familiar: "Let's Make America Great Again. Richard Nixon. Henry Clay and running mate, "We Polked you in '44, We shall Pierce you in '52" 1852 U.S. presidential campaign slogan of, "Free Soil, Free Labor, Free Speech, Free Men, Fremont" 1856 U.S. presidential campaign slogan of, "The Union must and shall be preserved!" used by, "New Possibilities. But Nixon was still smarting from the 1st defeat of his . [63] Nixon publicly announced his opposition to the military draft, proposing to replace the current system with a volunteer army encouraged with higher pay. The 1968 Presidential campaign occurred during one of the most tumultuous times in American history. Nixon started the general election campaign with a double-digit lead over Humphrey, even in the face of a serious third-party challenge from candidate George Wallace. The Union decided to back Nixon over Wallace, labeling the third party candidate's beliefs as "Populist". [31] Near the end of the month, Nixon's opponent George Romney exited the race, mostly due to comments he made about being "brainwashed" during a visit to Vietnam. Another classic, "Don't change Dicks in the midst of a screw, vote for Nixon in '72," was also part of the election vernacular. Prosperity. "I like Ike," is one of the most celebrated political slogans in US history. At the end of December, Time labeled Nixon as the "man to beat". In an America shaken by the 9/11 attacks he struck a more somber tone and pledged to build "A Safer World and a More Hopeful America.". [68] Nixon's early nomination occurred partly because he held on to delegates in the South largely influenced by Senator Strom Thurmond of South Carolina, and delegate Charlton Lyons of Louisiana.[69].
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