You are also correct that it is almost impossible to boycott all of these companies. Now are the monoliths totally responsible for all of this? The Oscars So White thing always makes me laugh the members of the Academy are complaining about the people they vote for. It blew my mind, yes we are being force-fed fake commercials, listen to this agency CEO, unbelievable. Married to blonde white models. If we want to avoid falling with them, we need to remain the voices of reason and sanity in society. Yes it is the Democrats doing this because all white people are racist. Not true. They want us at each others throatsas they work towards their planned paradise on earthwith most of us cattle (their word, not mine) eliminated. If so, then by golly, you should care. Ill try it some night when I want to get rip-roaring drunk! And I have lots of hypotheses on why but have yet to finalize my theory. I hate to say, but I think it truly fuels the fire for even more racism. Great post, Kallock! (Hello, New Jake from State Farm.). Black female doctors, dentists, insurance agents. Or they have a political agenda better served by a belief there are more minorities. Google it, its a fascinating story of how they duped consumers into believing they NEEDED cereal to be healthy. Nissan had an ad last year that I found annoying in great part because it had an unmistakably white boy call a black woman mom, but also seemed to be advocating the idea that women are all poor drivers. Almost an Agenda. Just wow. So many have been canceled, deplatformed, or branded as racists for speaking the truth that I think a vast majority are now scared to even engage in the discussion for fear of losing friends, jobs, their reputations, etc. Mine your data and do research before making assumptions and youll be authentic as it comes from your current customers. Movies and tv followed the same trend. What you are seeing in TV commercials is merely a symptom of much bigger, more serious problems that will pose great challenges for our generation and the next. . colorful. If you want to know the truth about how the vast majority of blacks socially interact simply watch 5-10 episodes of The First 48. Sometimes it is important to intentionally choose a diverse group, but keep the balance so you dont color-wash your efforts. I got rid if my idiot box thirty years ago, and have not set foot in a cinema in forty two years. The latest example that has gotten under my skin is the coverage of the US Open tennis tournament. Its gotten so bad that I mute commercials, look the other way, or change the channel now. I will never vote dem again. My wife and I often wonder doesnt this also have an immediate negative effect? Then, make sure you do it. Thought it was just me till I saw these posts, I noticed it also after the divider Obama was in charge, think he still is, I dont buy any of the crap they advertise. And I dare say that all but one or two comments have been from people who agree with the premise of the post boiled down simply, that blacks are conspicuously overrepresented in U.S. television commercials at the expense of other racial groups, and that todays advertisers are duplicitous asshats whose anti-white and anti-white male agendas are driven by propaganda either their own programming, or a desire to program others. Criminally inclined blacks dont burgle anymore. Yeah, Im not seeing how follow the money works here. I never watch commercials or ads. People have plenty of reasons to keep quiet. Interracial couples are 10% of all new marriages, which is material. And in print ads, commercials, etc. It is time to get over it. 5% are other religions. We need to go back to where white men were portrayed honestly and accurately as being masculine and strong. Identity politics have infiltrated everything: sports, movies, music, video games the entire culture is lousy with it. The advertising industrys complete disregard for accuracy, fairness, or authenticity is truly breathtaking. Quite a few brands have been making a point in recent years to show more natural-looking women in body-inclusive advertising. I am a former busboy for the same company where I am the CMO. Do it. African American families living in 2 million dollar, mid-century modern mountain homes, driving 60K cars. Along with the over representation of blacks, theres a ton of people of color from all races in most ads. The overall ethnic skew of the marketing/advertising . Others wield it as a club. I hope you dont mind (especially as you remain anonymous), but I shared your comment on both LinkedIn and Twitter and posed the question, At what point does the push for diversity and inclusion become *exclusionary* and itself as pernicious as the problem it was meant to solve?. 4. Certainly, hockey is expensive. I just dont think theyre really selling products anymore. However, it can be difficult to incorporate diversity in a way that feels authentic, rather than a forced reply to a growing demand. I am not the only person noticing all this. The healthy choice, I think, is to get off of social media. Let them know that they have lost you as a customer. Its galling to me that even in advertising locally here in the Mountain West, where the population is close to 90% white, I dont see a lot of people who look like me or my friends, family, or neighbors. Microsoft censors 80% of my posts replying/responding to obvious left leaning readers/posters trying to give my conservative opinion/side & they constantly censor me. Exactly!! Because all they want is welfare. Culture war, definitely. Blacks are way, way over represented and it has turned me off to a point where I will not purchase from these heavy handed advertisers. Down with the old, white patriarchy! or something. Diversity is not forced because it's bad; it's forced because movie studios are trying to seem "woke" and are profiting off minorities' hopes to see themselves onscreen. Theyre all disgusting and insult my intelligence. Spot on Elizabeth! In fact, 67% agree that it is important that the companies they buy from celebrate diversity of all kinds. I gave been living in Latin America, Costa Rica, for the last 13 years. Nowadays, however, a lot of this women-and-minorities-everywhere-at-the-exclusion-of-white-males is over-the-top pandering at best. Clint Walker got a few breaks but that was an exception, maybe because he wasnt blonde. The future is female, as the T-shirts say. The list goes on and on, Maria this, Carlos that. I also firmly believe my feedback would get screened out by a cube dwelling liberal. can allow opinions they agree with but refuse/censor conservative opinions & perspectives they DONT agree with. blacks murder whites at TEN times the rate of vice versa Models are, in order: Black, black, black, white, black, black, white, black, black, black. Do these people even realize theyve made straight white males one of the most discriminated-against groups in America? What youre seeing in many of these ads that are pushing the black person/actor to the forefront are the writers and directors who are predominantly black. I agree that we need to tell the advertisers what we want by not purchasing their items or services. If there is anyone else in the ad its frequently a white woman and mixed kids but its still the man whos been relegated to menial chores. Research: How Companies Committed to Diverse Hiring Still Fail Failure to represent diversity in your advertising may even send a message to your consumers that you only value the business of certain groups. It MIGHT be saying, instead, that there is no way any one is taking a chance to piss off a black Karen who thinks the buffoon or clueless black person is a form of a micro-aggression, or subtle racism, or some baloney like that! That is the main problem. https://en.wikipedia.org/wiki/Woman Can I interest you in a Jeremys razor? I remember the globalist-bent ads for Benneton and when Levis and Coca-Cola began pandering directly to blacks. Time to turn off the TV. Diversity and inclusion in advertising in the U.S. - Statista Sorry to hear it. As a fellow white male who judges others by the content of their character rather than the color of their skin, and who has worked his ass off to get where hes gotten, I agree: the endless portrayals of white men as stumbling, bumbling fools and the foils for characters of other races in advertising is insulting, unfair, and perpetrated by hypocrites. Its a phenomenon known as white replacement or white erasure, and those who champion it are the very same ones who would ridicule and call racists those who point it out. Too bad theres no cancellation button for commercials! It seems like a no-brainer, but this means that ads targeting more diverse . Why is the white guy always the buffoon and the Hispanics (if they appear) always the low-level employee showing the rich black executive to her car? White people are the worst and everyone else is better. Does that represent the true numbers of passengers or the target for airline passengers? And youre right. It is not uncommon for all adverts in one break to have no white males at all. Oops, trying to type out the above comment on a tablet!! Call me crazy. Yes embarrassingand since you say this Im guessing you are black. I hope advertisers read this! Instead of being objective purveyors of information, these companies selectively pick and choose the info we see based on their politics and agendas. In the 1940s, certain studios would have a black janitor who sacrifices himself for the white male hero. And everyone suffers. And dont get me wrong. The ANA asks you to accept cookies for performance, social media and advertising purposes. Rob, you have started a firestorm with this subject. Oh and PS: I hadnt noticed how they portray the white men (Im not a white man but some have said theyre the burglars in home alarm ads) but I Have noticed that all the big dopes who dont have the right insurance or are so stupid as to shop at the wrong stores and buy the wrong products are White! They are a very loud and sometimes violent minority. I never use this word about Disney that Im about to because my mother taught me that it was a disgusting sexually connotated word that a lady would never say but you know, Disney SUCKS!!!! Another word for it is indoctrination, and its rampant. Cancer culture. Keep watching CNN and MSNBC! Statistically this means that the child is more likely to struggle with identity, self confidence, material and financial stability and even a higher paying income. Dan, I think I botched my original reply to you, but all I really wanted to say was thanks. Seeing the proliferation of the kind of diversity representation ads were talking about here really bugs me. It's time for action. Industry Perspectives on the Transition to a Multi-currency TV Market, Trends in Agency Compensation, 18th Edition, A Diversity Report for the Advertising/Marketing Industry (2022), There is a tremendous value in being part of the ANAs strong network of brands The Ask service validated the research that my team had already done [and] saved us time. I am talking about the pharmaceutical companies that are behind most of those senseless shootings and violence. Be careful when reading that research study. Also note that Americans happily and overwhelmingly voted for this black man to be their president. Multiracial images. Watching commercials on ABC and NDC, I was shocked to learn that ~70% of black families drive Lexus SUVs and live in McMansions, because every commercial I see portrays this to be just normal everyday life in America. Males of all ages have been deemed toxic for years, and our education systems, particularly our public schools and universities, continue to work feverishly toward their as you say pussification. Han Solo, Indiana Jones, Terminator (which feminized Arnie and eliminated John Connor as the savior of the future). The irony is that at the same time the majority of commercials has switched to 90% black actors, depicting black families living in multi-million dollar mansions, spouses buying each other luxury sports cars for Christmas, climbing Mount Everest, and flying all over the world on European vacations, Hollywood, politicians and the media still continues to debate the issue of how black Americans cant seem to find their way into a DMV without white assistance to get an ID to vote and dont have the money to pay for the ID card, and how its racist to even suggest we have a voter ID card like they have in other countries. . Well, the fair-minded ones do, anyway. Its going to backfire! As an aside, Im not sure why the above article suggests that blacks shouldnt be depicted in commercials doing white things, that they should be depicted doing black things. Are tv ads only meant to target black purchasers? Together, the masculine and feminine complement one another in ways that only nature could have devised. I have been digging into the people behind this for nearly three years now, trying to understand who they are and what their plans are, and the phrase truth is stranger than fiction doesnt even begin to describe it. We see it all the time: the upper-middle-class family wearing upper-middle-class clothes, living in an upper-middle-class home and doing upper-middle-class things, like attending piano recitals, or gaming with pals on razor-thin laptops, or having a backyard birthday party complete with pink princess decorations and a tent and giant bounce-house. Spot on! [They] have made us afraid to question the narratives and agendas that we can clearly see them pushing upon us, in an effort to neutralize us until their work is done. Let's talk about forced diversity in TV commercials Luxury cars over index with white customers, so feature mostly whites in those ads. I dont think anyone has a problem with brands catering to their customers or trying to gain traction with new demographics. I love this comment. So why is it that when I watch TV that my family and I are force fed brainwashing adverts that portray diverse mixed race mixed sex mixed anything as the norm! Slavery is bad, period! By doing so you are only infuriating the general public. Used to be, advertisers/retail corporations avoided controversy at all costs dont disturb any portion of the buying public. Anyway, overseas you see more representation of the other interracial mixes. Pretty dumb, I guess. The only thing I can guess is advertisers are trying to social engineer society. Lets make it so. I like my man to act like a man and not line me. Me, I think Ive just hit a personal milestone. watching youtube just nowNavy Credit Union commercialno white males2 POC males and an Asian lady. By portraying all cultures the same with people of all races talking and behaving white these ads and advertisers actually disrespect, and misrepresent, every culture. Indeed we do. The stunning lack of diversity in the advertising industry goes back decades and those in power have done little to change it. But boy, Ive learned since then!! They just walk in during broad daylight and take the hell whatever shit they want!! The blatant portrayal that the white woman has washed her hands of the white man is wrong and must not continue. You could also throw in guilt and reparations as other potential motives. Tell me how many national product ads meet that mix? Apparently, these days there is "a lot of fuss over gaming "forcing diversity" and people getting upset that a character is gay, trans, etc." In a viral Twitter thread, self-described "straight white dude" gamer FightinCowboy decided to explain why this fuss is unjustified and give his opinion on why diversity in gaming is important. You may also not be able to link effectively with Facebook, Twitter, or other social networks and/or not be able to share content on social media. They believe that if they continue to show 70%+ minorities in ads they can make everyone believe the country is majority minority. A Diversity Report for the Advertising/Marketing Industry (2020) Its much, much bigger. Dont be obtuse. Like the fact or not! Just rather the observations of someone that knows more about marketing than most people. They act like its a miracle parading around a normal black person like normal black people are very few. Art to be good, has to reflect truth in nature and if doesnt, then it is propaganda. I wonder if I should write to the ad agencies. So true in todays canceled culture world..maybe lets cancel the commercials too. Once the Romans went down that path their society began to fail. You are far from alone, Bob. The company head recently announced plans for their search engine to suppress results they dont like, just like Google does. Unfortunately, I dont think there *is* a way to raise this discussion in a larger public forum not without risking being cancelled and called a racist, bigoted homophobe. Im glad you found some catharsis in this blog post and in the reader comments. Just as we did in 2018, 2019, and 2020, three ANA studies help provide an understanding of diversity at ANA member companies: This work is an important initiative for the Society and Sustainability priority of the ANA Growth Agenda, which provides a compass for the industry to leverage marketing as a sustainable growth driver. It is pathetic and I refuse to watch all of these commercials and online ads .. Ways diversity and inclusion will change in 2021 - Fast Company It really doesnt matter to me what race a person is in a commercial. . Hi, Jason. So very well said. Of course I think women should be paid and treated equally with men for their work, but these equal rights in the work place are not what the feminists cause is really all about. Your spot on thats whats going on with todays cancel culture propaganda.its not right to be white in our current society. If you watch commercials for Apple, Coke, Lexus, beer, etc youll roughly see 60%+ black, 10% Hispanic, 10% Asian, 10% white (female), 5% white (male/bumbling/background character), 5% other. Black/white interracial marriages are 1%!!!!! You make some good points, Don. Occasionally there is a tan or brown-skinned person thrown in there. Interesting observations, Linda. And again, your comments about the roles blacks have in commercials were dead on. Its really too bad its come to this. Come on men! The intended audience is upper middle class white suburbanites who feel guilty about being upper middle class white suburbanites. Make it a party game One drink for a white couple; two drinks for a mixed-race couple; three drinks for a mixed-raced couple with an Asian kid; etc You make the rules! Have fun! I have ad blocks on youtube and on many websites. The reason why you see white girls with black babies is because they pay blacks to get them then pay them every month til the child is 18. Diversity Is the Future But it would be naive to think that many brands and advertisers arent also being driven by other factors, including a fear of being labeled racist and canceled. What is driving this discrimination? It can create feelings of resentment among otherwise fair and good people such as yourself, which I assume is exactly the opposite of what these brands and advertisers are meaning to do. THANK YOU for an amazing post, and for sharing your observations with us, as disquieting as they are. One of the things that concerns me most about this topic is how many brainwashed people are so eager to dismiss us the people who dare to speak out about the ridiculous mishandling of representation in advertising, entertainment, etc. All combos you can think of. If I were you, Id have put my name on that one because theres not a single thing in your comment that a fair and rational person could argue with. What is going to happen to white children that are not being represented? As the Cranky put it so well its obvious that people of color are simply plugged into white cultural settings. Thing is, in the Chevrolet commercial, Mr. and Mrs. Lopez look and sound no more Hispanic than Joe Biden. And it all just aint about a disproportionate amount of blacks in commercials. Its so stupid. It seems like TV is pushing white kids to act like disgusting black kids. because thats racist.. For example, hire a woman to communicate about womens issues. You have it made! I once saw a production in NYC for example, of The Sound of Music with a black Maria von Trapp, the real Maria being a very real person who happened to be white. I just finished a rather long article about the Frankford School and their agendas. So while these Ad people pat their own backs about breaking racial boundaries.. they are not being as innovative as they think because they are ALL doing it. Think there would be a problem? What about The China loving NBA or the NFL? Like, they must feel like theyre totally at the edge of Corporate Americas mind. Now, most corporations wouldnt piss on you for $12 billion. Good for you, Brad. Giving in to these groups of people and cults. And it is almost assumed at this point that every other couple is either interracial or gay. Next time, bring an actual argument or shut it, please. I just saw three commercials in a row with mixed-race (black/white) couples/families, including at least one with kids and one with an attractive black woman dating a doofy-looking, ginger-haired white guy. I am sure you are speaking tongue in cheek, Kirk, but, the world being as it is, I have to go on record as saying that I dont condone any violence. Thanks, Virginia, for taking the side of fairness and sanity in this culture war. Oh, I forgot about the talking Rice Krispie Treat giving the boy in ballet tights a pep talk. When BLM founder purchased four homes I had just read a piece by a paid-by-democrats political consultant on CRT. The absurd overrepresentation of black people (12.4 percent of the population, remember) is the most visible problem. Zach Van Arsdale By Fernanda Galan | November 8, 2021 | 9:30pm MST Meanwhile, teachers and politicians allow drag shows in elementary schools. Ive been playing the video game Watch Dogs: Legion, an open-world adventure set in near-future London where it seems 80 percent of the pedestrian population is Muslim or black African. Im a lush so this will be perfect! Companies will be forced to address their . (Facebook Advertising) 10. The need to check boxes has destroyed any sense of creativity within our culture. Do you think they diminish celebrating Ramadan because of the Christian minority?